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Research Insight: How Generative AI is Reshaping the Entertainment Industry

Generative AI (GenAI) is transforming the entertainment world, offering media companies the ability to produce high-quality content more efficiently and at lower costs. While these advances promise significant advantages, they also carry potential risks that could reshape competition across TV, film, and music. Key Highlights A History of Technological Transformation Technology has long driven innovation […]

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Microsoft and the EPL: How AI Is Changing the Way We Experience Football in 2025

Football fans, get ready AI is coming to the English Premier League (EPL), thanks to a major partnership with tech giant Microsoft. The EPL has signed a five year deal with Microsoft, starting with the league’s migration of its digital infrastructure to Microsoft Azure. But this partnership isn’t just about tech behind the scenes it’s […]