Microsoft and the EPL: How AI Is Changing the Way We Experience Football in 2025
Football fans, get ready AI is coming to the English Premier League (EPL), thanks to a major partnership with tech giant Microsoft. The EPL has signed a five year deal with Microsoft, starting with the league’s migration of its digital infrastructure to Microsoft Azure. But this partnership isn’t just about tech behind the scenes it’s about making football more exciting and personal for fans around the world.
AI-Powered Fan Experiences
At the core of this collaboration is Microsoft’s cutting edge AI, designed to handle the enormous amount of data generated every football season. The system draws on:
- 30 years of EPL history
- 300,000 articles and 9,000 videos
- Real time data from 380 matches each season
All this runs on Azure AI Foundry, creating a smart fan assistant that can provide personalized insights, match updates, and content tailored to individual preferences.
According to Microsoft, with 1.8 billion EPL fans across every continent, the league is now focused on delivering a global, personalized fan experience like never before.
Exciting Features Coming This Season
Fans can expect a range of AI-driven features as the season progresses, including:
- AI Fantasy Premier League Assistant Manager: Get smart suggestions for your FPL squad without the stress of crunching stats manually.
- Customized Video Highlights: Create and watch clips tailored to your favorite teams and players.
- Multi-language Content: Enjoy EPL updates and commentary in your preferred language, wherever you are.
Why AI and Football Are a Perfect Match
AI is transforming sports by making data actionable, interactive, and fun. From predicting match outcomes to giving fans smarter insights, technology is now an essential part of the football experience. Microsoft’s collaboration with the EPL shows how AI can bridge the gap between global fans and the action on the pitch.
Football clubs are also embracing digital transformation elsewhere. For example, Arsenal FC partnered with NTT DATA last year to become their Official Digital Transformation Partner, showing that AI and tech adoption are becoming the new norm in football.
The Future of Football Fan Engagement
This Microsoft-EPL partnership is more than just tech it’s a game changer for fans. Expect smarter insights, interactive experiences, and personalized content that makes following your favorite teams even more thrilling.
Whether you’re an FPL fanatic, a die hard supporter, or just love watching highlights, AI is set to revolutionize how we experience football in 2025 and beyond.
